Burn / Lotus F1 – ‘Burn Yard : Sao Paulo’
Digital agency Vision Nine asked JK Studios to create a high-energy event video to be played at Burn’s end-of-season F1 party in Sao Paulo, Brazil which was attended by F1 drivers, Lotus team members and VIPs alike.
The video required a transforming F1 robot character to take a kinetic journey from the F1® track to the burn Yard™ Sao Paulo end of season event, throughout locations in Sao Paulo, stopping off along the way showcasing memorable burn events and moments throughout the season for Lotus F1® Team and burn energy drink – culminating with him making a powerful entrance into the party venue.
Halfway through the video at 1:00, the focus shifts away from the robot and cuts to a fast-paced edit consisting of car test footage, previous Burn events and iconic moments from Lotus F1's 2014 season, creating a set of memorable moments that occurred within the team and Burn brand. I was responsible for editing this sequence, making sure that the timing, pacing and content fitted in with the production.